Books for Business Storytelling. Yeah, it’s a thing. We do it well!

Recently, FBP was faced with this question: “Why publish a book when a website or video work just fine to tell our story?” That’s a great question, no denying that.

Pithy is a bad word, when it comes to storytelling. Though, that’s just what you get with most websites and videos. A lot of style and very little substantial information. Pithy columns, bullets and blurbs that scratch the surface of your business’ history, brand or culture. Sure, it gets the point across but that’s it.

But how was that calamity in 1987 resolved? Did it help develop the culture? Does that explain the brand? With books you can delve into those questions, something that isn’t appropriate for a video or website.

With a book pithy isn’t what you get, especially with a Foresight writer. You’re able to take a deeper dive into what makes your business, your brand, unique and great. People will appreciate your more candid approach. After all, you are asking them to do business with you, putting their assets at risk. In B2B practices, you know relationships are everything. Books are trust-building tools, creating a great foundation for your business relationships.

Can you hand someone a website? No, not really. You can a book. When you stand to leave the conference table of a company across country after speaking at length about this and that to do with your product or service, a book enables you to leave a more lasting impression behind. In your prospects’ hands, you are putting everything they need in order to establish a strong relationship with your company. You are reminding your prospect that you are a person with a team of people behind you. A book enables you to immediately say this is us, this is what we do and we want you to be a part of our story.

Books provide a unique, warm intimacy that at website or video can’t provide. Plus, any old Joe can produce a website, but to develop a book, that says you are quality minded and have the assets to make sure a job gets done right.

Alright, alright…. You might be thinking, “But can’t a book about a company be so dreadfully boring that people will use the pages more as a pillow than for reading?” Well, that’s where FBP steps in to save the day. We have ghostwriters, talented storytellers, that can craft a book no one will want to put down. Contact us today to find out how we do it.

##############################################################

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s